Coke Creates its First Emoji Web Address
The international brand of happiness embraces the universal language of emotions: emojis. We called it Emoticoke: an innovative and easy way to attract Coke fans to visit our website, and a promotional platform as well.
The idea is simple, substitute letters with emoticons of happiness.
Emojis transcend culture and language barriers, becoming a global way of sharing and expressing emotions. What few people realize is that behind every emoji there is a line of code (Unicode).
Coca-Cola registered URLs for every emoji that conveys happiness. Entering any of these happy icons into a mobile web browser lead users to Coca-Cola Puerto Rico’s website.
Now Coca-Cola fans can use their favorite happy emojis to access the brand online community.
Client: Coca-Cola Puerto Rico
Chief Creative Officer: Enrique Renta
Executive Creative Director: Santiago Cuesta
Associate Creative Director: Ricardo Uribe
Copywriters: Santiago Cuesta, Ricardo Uribe, Juan Romero, Nuria De La Banda Art Director: Jesse Echevarria, Luis Figueroa
VP Managing Partner: Edgardo Manuel Rivera
Account Executive: Alexandra Ramírez
PR Account Executive: Jennifer González
Digital Director: Janette Robles
Digital Planning: José Ramón González, Anadys Félix
Programmer: Daniel Sáenz
Video: Alejandro Ussa